The champions realize that striving and struggle precede success. They put their heart, spirit, and soul into even their smallest turns. They gracefully face challenges and don’t wait for opportunity but create it. Similarly, the story of many famous shoe brands in the world passes through many unsuccessful years, to which everyone desires to know all relating ups and downs.
A brand is not just a logo, website, or business card, actually, it is an experience. All leading shoe brands know that design is the silent ambassador of the brand and quality yields vitality. Footwear is a multi-billion dollar industry that reveals no signs of slowing down.
While hunting the world-famous shoe brands, we tried to pass through the amazing journey from embryonic to success, so don’t miss reading.
Table of Contents
1: Nike From famous shoe brands
Famous shoe brand
“JUST DO IT”
- An American multinational corporation, headquartered near Beaverton, was founded on January 25, 1964, by a track athlete Phil Knight and his coach, Bill Bowerman, and named as NIKE formerly recognized as Blue Ribbon Sports (BRS).
- The company seized its name from Nike, the Greek goddess of victor
- The company is dealing with the design, development, manufacturing, and worldwide marketing and selling footwear, apparel, equipment, accessories, and is providing services.
- Starting products of Nike company were track running shoes.
- Nike released its first three national television ads in 1982, created by a newly established ad agency and sponsors outstanding athletes in many sports
- Romanian tennis player Ilie Năstase was Nike’s first professional athlete endorser of their technology and design
- Nike was an initial adopter of internet marketing, email management technologies, narrowcast communication plus consuming broadcast technologies to produce multimedia marketing campaigns.
Journey to Success
- Nike sponsors numerous high-profile athletes and sports teams all over the world
- In 1980, Nike achieved a 50% market share in the U.S. athletic shoe market, and the company went social in December of that year.
- Nike was indexed among the top three companies by England-based environmental organization ‘Clean Air-Cool Planet’, in a survey of climate-friendly companies in 2007
- Nike is the world’s largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with a revenue in excess of US$24.1 billion in its fiscal year 2012
- Nike has been converting plastic bottles into recycled polyester. Since 2010 more than three billion bottles have been deflected from landfills.
- Since 2012, it employed over 44,000 people all over the world.
- The company’s Color Dry technology dyes fabric utilizing zero water and has saved over 20 million liters of water.
- Nike has also been honored for its Nike Grind program.
- The Nike Community Ambassador Program permits Nike employees worldwide to go out and bestow their community.
- Over 3,900 employees from several Nike stores have contributed to teaching children to be active and health
- Nike is the world’s biggest supplier of athletic shoes and apparel and a prominent manufacturer of sports material with revenue in more than US$24.1 billion in its fiscal year 2012
- In November 2015, Nike announced it would instigate a $12 billion share buyback as well as a two-for-one stock split, with shares to begin trading at the deceased price on December 24. It will be the seventh split in company history.
- For the fiscal year 2018, Nike documented revenue of US$1.933 billion, with annual revenue of US$36.397 billion, a boost of 6.0% over the last fiscal cycle. Nike’s shares marketed at over $72 per share and its market capitalization was valued at over US$114.5 billion in October 2018.
- Nike announced revenue of $10.2 billion in 2019,
- In March 2020, Nike announced a 5% drop in Chinese sales related to stores’ closure due to the COVID-19 outbreak. It was the first decrease in six years.
- At the same time, the company’s online sales prospered by 36% during Q1 of 2020. Also, the sales of personal training apps thrived by 80% in China.
- Nike rated No. 89 in the 2018 Fortune 500 list of the largest United States corporations by total revenue.
- In addition to manufacturing sportswear and equipment, the company regulates retail stores under the Niketown name.
- The company is also working on lessening the quantity of energy used to manufacture its footwear–it carries about half the energy and generates around half the emissions to create Nike shoes as it did eight years ago.
- Looking to FY25, Nike aims to use 100 percent renewable energy on its own facilities and has already executed on-site renewable energy production at some of its biggest facilities.
2: ASICS classic shoe Brand
Famous shoe brand
“Sound Mind, Sound Body”
- ASICS was commenced as ONITSUKA Co., Ltd. with four employees and a capitalization of 300,000 yen in 1949, by Mr. Kihachiro Onitsuka
- The company name was changed later, as ASICS.
- ASICS is a Japanese multinational corporation that manufactures shoes and sports equipment.
- A Basketball shoe was the first sports athletic shoe manufactured by ONITSUKA Co. Ltd.
- The first suction Cup Basketball Shoe was launched in 1951.
- Then Marathon Shoe was launched in 1953.
- In current years their running shoes have frequently been estimated among the top performance footwear in the market
- In 1977, Onitsuka Tiger incorporated with GTO and JELENK to establish ASICS Corporation.
ASICS SPIRIT is based on its founder Onitsuka-san’s merits. Onitsuka-san advised his staff that “Sportsmanship” is the doctrine by which he resides.
Journey To Success
- The company appeared as the leading worldwide seller for athletic shoes, apparel, sports equipment.
ASICS stands for “anima sana in corpore sano”, which means “Healthy soul in a healthy body”.
- In its 2006 fiscal year, ASICS produced 171 billion yen in net sales and 13 billion yen in net income. 66% percent of the company’s income accomplished from the sale of sports shoes, 24% from sportswear, 49% percent of the company’s sales were in Japan, 28% in North America, and 19% in Europe
- On October 4, 2011, it was declared that ASICS would be the new authorized kit manufacturer for the Australian Cricket Team, instead of German manufacturer Adidas.
- In 2018, the digit of employees was 8823. which improved as 9,039(Consolidated) 905(Non-consolidated) by the end of 2019.
- The annual number of sales at the end of 2019 was 9,039(Consolidated) 905(Non-consolidated).
- Arising with a notion to “Create Quality Lifestyle through Intelligent Sport Technology” and a goal to give goods and assistance that stimulate healthy lifestyles all over the world.
- ASICS company benefits and concerns human rights and tries to ensure that its workouts do not make it an accessory to violate human rights.
- The Conventions of the International Labor Organization (ILO) are lectured to member states of the ILO, not to individually to the people of companies.
- ASICS supports the aim of the ILO to achieve a universally accepted labor standard.
- ASICS researchers are scientists devoted to figuring out complicated issues to satisfy the necessities of ASICS customers. They struggle together to recognize the performance features demanded by users of sports goods.
- In 2018 the Company made the revenue worth 386.7 billion JP.
- ASICS team members work for sport-minded customers in a sport-minded industry, so they understand the significance of sport and should indicate Sportsmanship in everything they do.
Famous shoe brand
“GO LIKE NEVER BEFORE”
- In 1992, an American lifestyle and performance footwear company named SKETCHER came into being in Manhattan Beach, California.
- Robert Greenberg, who had formerly founded L.A. Gear in 1978, was the founder of Sketchers.
- Skechers’ primary goods were utility-style boots and skate shoes.
- Gradually the company extended and included athletic and casual styles for men, women, and children, plus performance shoe.
- Since 1992, Skechers has been passionate and exclusive from its start as a utility boot collection to a $5.22 billion house of brands
Journey to Success
- Remarkably now the Sketchers is the third-largest athletic footwear brand in the United States.
- One footwear category is named as LIFESTYLE DIVISION ( includes Skechers Memory Foam, the charity line BOBS, and Relaxed Fit comfort shoe) While another one is a PERFORMANCE DIVISION (includes Skechers GOrun and Skechers GOwalk footwear)
- One of famous shoe brands Sketchers now proudly comes up with branded bags, watches, eyewear, and additional merchandise.
- Sketcher goods are advertised by many esteemed celebrities including baseball players (Clayton Kershaw), football players (Tony Romo and Howie Long), and recording artists.
- The company embarked on its Skechers Foundation in 2010. Skechers and the Friendship Foundation arranged an annual walk to elevate money for a nonprofit that assists fasten special-needs students with their peers.
- As per 2019 available figures, its 188M Pairs were Shipped, and the company gained $5.22B (a record annual sales) with 12,600 employees which dropped to $1.24BE in 2020 because of COVID-19.
- Owing to over 3550 locations, Skechers products are selling in 170+ Countries, plus there are 3,575 Skechers Stores Worldwide.
- 99% of Skechers-branded footwear is packaged in shoeboxes that meet the FSC® standard for responsible sources. (environmental friendly)
4 :New Balance luxuary brand
Famous shoe brand
“Fearlessly Independent Since 1906”
- New Balance Athletics, Inc. (NB), is known as New Balance prominent in famous shoe brands list in the world.
- Founded in Boston, Massachusetts, the multinational corporation.
- Established in 1906 as the New Balance Arch Support Company.
- New Balance Arch Support Company (registered as New Balance Arch Support Company, Inc. and later registered as New Balance Arch Co., Inc.), was established by an English immigrant William J. Riley.
- In Boston, started manufacturing arch supports and other accessories designed to improve shoe fit, in 1906
- The first product was flexible arch support, constructed with three support points to give greater balance and comfort in the shoes.
- The company made its first running show, In 1938
- Hall sold the business to his daughter Eleanor and her husband Paul Kidd in 1956.
- Eleanor and Paul Kidd proceeded to sell generally arch supports till 1960.
- They designed and manufactured the “Trackster”, the world’s first running shoe made with a ripple sole in 1960.
- College track teams such as Massachusetts Institute of Technology (MIT), Tufts University, and Boston University obtained the New Balance Trackster for their cross-country teams and soon followed by other colleges and private high schools around the country.
- One of the world’s leading athletics footwear and costume manufacturers now.
Journey To Success
- In 198, the New Balance Foundation was founded. The foundation donates to national and Boston-based charitable organizations, and groups that benefit children and families with an emphasis on health, nutrition, education, and physical activity
- New Balance purchased canvas sneaker company PF Flyers in 2001.
- In 2003 re-launched the brand.
- The company purchased Warren, Michigan-based Warrior Lacrosse, which is now Warrior Sports in February 2004.
- In 2013, New Balance launched a skateboarding shoe brand “New Balance Numeric”.
- Declared its first shoes with cushioning called Fresh Foam In 2013.
- Announced its entry into the global soccer (association football) market In February 2015
- Signed a sponsorship deal with the New York Mets baseball team in February 2018.
- The company announced a multi-year sponsorship deal with the NBA and launched its new line of Kawhi Leonard-signature sneakers, named “KAWHI” in February 2020.
- It launched a FuelCell branded shoe with a carbon plate, in the same month.
- New Balance manufactures a wide range of shoes and apparel for runners, athletes, and non-athletes. It also collaborates with celebrities to take off branded product lines.
- New Balances’ running shoes include its Fresh Foam and FuelCell lines, named for the type of foam in their soles.
- New Balance claims to distinguish their products with technical features, such as blended gel inserts, heel counters, and a greater selection of sizes, especially for very narrow or very wide widths.
- From 1992 to 2019, the company made about $69 billion in profit
- It also sponsors athletics teams such as New Zealand and the Antigua and Barbuda national team.
- To be the world’s overseeing manufacturer of extraordinary performance athletic and active lifestyle commodities is the New Balance goal.
- Integrity, Teamwork, and Total Customer Satisfaction are the Core Values according to which the company conducts its relationship internally and externally.
- Today New Balance is a group of brands including New Balance, Dunham, PF Flyers, Aravon, Warrior and Brine.
5: Saucony is super
Famous shoe brand
“Maybe strong is just what you have left when you’ve used up all your weak.”
- The brand name Saucony is dragged from the Lenni Lenape Native American word “saconk,” which means “where two rivers run together.”
- One of famous shoe brands Saucony was founded in 1898. It is 122 years old at Kutztown, Pennsylvania, on the high banks of the Saucony Creek by four businessmen.
- The company’s first factory was established in 1898.
- The company is a prominent racing shoemaker, manufacturing track spikes, and cross-country racing flats. Saucony also manufactures shoes for particular track and field athletics occasions.
Journey To Success
- Saucony launched its first track spike−the 7446−made of lightweight Kangaroo leather in 1958
- In 1960 it was bought by Hyde Athletic Industries and shifted to Cambridge.
- NASA Astronaut Walter Cunningham wears boots made by Saucony for the Apollo 7 mission in 1968
- In 1979 two of Saucony’s running shoes were specified in the top 10 by Runner’s World magazine and by the next spring, the market need for the product had ascended 20 fold.
- In the late 1980s, when Saucony evolved as a prominent brand, the company’s name was officially changed from Hyde Athletic Industries to Saucony.
- In 2005 Saucony was obtained by Stride Rite Corporation for $170 million. Stride Rite Corporation was then acquired in 2007 for $800 million by Payless ShoeSource and the combined company evolved as Collective Brands.
- In 2012, the Performance Lifestyle Group of Collective Brands, consist of Saucony, along with Keds, Stride Rite, and Sperry Top-Sider, became part of Wolverine World Wide in a $1.23 billion transaction that also pertained to the sale of Payless ShoeSource and Collective Licensing International to private equity firms Blum Capital Partners and Golden Gate Capital.
- Now, as the waters of that Creek river continue to flow, so does Saucony’s constant emphasis on next-generation running technology.
- Saucony has been a high choice in secret hip-hop culture, particularly among B-boys who frequently wore black sneakers from the footwear brand.
- The company has cooperated with the fancies of Extra Butter with their Space Race pack.
- The shoes are manufactured for 3 major purposes: racing, running, and walking. Shoes are also manufactured by concentrating on the runner’s foot size, kinds of running, arch type, pronation, and running site.
- The company offers a collection of shoes, such as running, trail running, racing, walking, and a college collection. Each of these types of shoes manages special technology relevant to the type of targeted activity.
- In 2005 Saucony was received by Stride Rite Corporation for $170 million. Stride Rite Corporation was then gained in 2007 for $800 million by Payless ShoeSource and the merged company was known as Collective Brands.
- Saucony is the latest company to launch a carbon plate running shoe, taking on the likings of Nike, Asics, and Brooks.
6: Adidas No match
Famous shoe brands
Impossible Is Nothing
- A multinational corporation established on August 18, 1949, and headquartered in Herzogenaurach, Germany.
- Designs and manufactures footwear, apparel, and accessories for men, women, and kids
- The biggest sportswear manufacturer in Europe.
- After Nike, the second largest in the world.
- Adolf “Adi” Dassler made sports shoes in his mother’s laundry room in Herzogenaurach, Germany.
- His elder brother joined his business after World War I.
- Dassler helped in the development of running shoes with spikes for various athletic events.
- In 1936 the Dassler shoes became famous to the world’s sportsmen and their trainers.
- The Dasslers were successfully selling 200,000 pairs of shoes every year before World War II.
- Its journey was abandoned with shocking stories to success.
Journey to success
- The Dassler factory was utilized for anti-tank weapons during the Second World War.
- It was almost shattered in 1945 by US forces but was spared later when Adolf Dassler’s wife assured the GIs that the company was only enthusiastic to manufacture sports shoes.
- American occupying troops afterward became the main buyers of the Dassler brothers’ shoes.
- Both the brothers separated in 1947.
- Rudolf formed a new company that he called Ruda – from Rudolf Dassler.
- Later it was rebranded as Puma.
- Dassler established a company formally registered as Adidas AG from Adi Dassler on 18 August 1949.
- A great clash sparked off between two popular brands which even disseminated the people of the town.
- Even the town’s two football clubs were divided:
- ASV Herzogenaurach club was benefited by Adidas, while 1 FC Herzogenaurach promoted Rudolf’s footwear.
- The two brothers never restrained although they are now buried in the same graveyard.
- In 1952, while following the 1952 Summer Olympics, Adidas obtained its signature 3-stripe logo from the Finnish athletic footwear brand Karhu Sports.
- Toll 1995, ADIDAS had confronted many ups and downs, but arranged to maintain its vogue.
- All because of durable quality and stylish designs of its shoes.
- In September 2004, top English fashion designer Stella McCartney launched a joint-venture line with Adidas.
- That was a sports performance collection for women called “Adidas by Stella McCartney”, and it has been critically praised.
- In August 2005, Adidas announced its plan to buy Reebok for $3.8 billion (US$).
- And took over with partnership in January 2006.
- The company amassed business sales closer to those of Nike in North America.
- In 2005, Adidas introduced the Adidas 1, the first-ever production shoe by using a microprocessor. Called by the company “The World’s First Intelligent Shoe”,
- On 25 November 2005, Adidas released a new edition of the Adidas 1 with an elevated range of cushioning, allowing the shoe to become softer or firmer, and a new motor with 153 percent more torque.
- Adidas launched the footwear industry’s first reservation mobile app, in January 2015
- The Adidas app enables customers to get access to and reserve the brand’s limited-edition sneakers by using geo-targeting technology
- Revenue is €21.915 billion (2018)
7: Puma fast like puma
Famous shoe brands
- As described in ADIDAS, the two brothers ADOLF and Rudolf had split their business in 1948 and established two separate companies, Adidas and Puma respectively.
- Both are based in Herzogenaurach, Germany.
- Adolf formed his company name using his nickname Adi + Das: the first three letters of his last name.
- Rudolf created his firm name from “Ru” in Rudolf and “Da” in Dassler.
- Later, the company changed its name to PUMA in 1948.
- PUMA corporation designs and manufactures athletic and casual footwear, apparel, and accessories.
- Puma is the third vastest sportswear manufacturer in the world. (First is Nike and the second is Adidas).
- Values Puma are: Be brave. Be confident. Be determined. Be joyful.
Journey to Success
- In 1948. Puma’s products caption the Puma logo and the unique “Formstrip” was introduced in 1958.
- 1952: Rudolf Dassler created a football boot with screw-in studs.
- PUMA became the first sports shoe manufacturer to use vulcanization in 1960.
- Puma launched the Clyde designed for basketball player Walt “Clyde” Frazier in 1973.
- After the death of Rudolf Dassler both his sons Armin and Gerd inherited the company in 1974.
- From 2017, Puma hires more than 13,000 people around the world and allocates its products in more than 120 countries.
- In 2018 Puma declared its entry into basketball after a long break of almost 20 years.
- Puma provides products for Basketball, Football, Running, Training and Fitness, Golf, Motorsports, and Sport style.
- It has financed a number of legendary athletes.
- Rudolf’s sons Armin and Gerd Dassler decided to sell their 72 percent share in PUMA to Swiss business Cosa Liebermann SA, in May 1989.
- Puma launched the TRINOMIC sports shoe system in1989.
- In the fiscal year 2003, the company earned revenue of €1.274 billion.
- PUMA commercially sponsored the 2002 anime series Hungry Heart: Wild Striker, with the jerseys and apparel exhibiting the PUMA brand.
- PUMA is ranked as one of the top shoe brands along with Adidas and Nike.
- Puma carries a 5% share at the German sports club, Borussia Dortmund.
- PUMA is the main manufacturer of enthusiast driving footwear and race costumes.
- They are the main producer for Formula One and NASCAR apparel.
- In 2006 Puma achieved the right to sponsor the 2006 FIFA World Cup champions, preparing and financing the clothing worn by the Italian national football team.
- They made cooperation with BMW, Ducati, and Ferrari in making PUMA-Ferrari, PUMA-Ducati, and PUMA-BMW shoes.
- In 1990, Puma introduced INSPECTOR, a growth control system for kids’ shoes.
- In December 2018, Puma reintroduced the “running system” Computer shoe that comprises technologies such as accelerometer and Bluetooth.
- In May 201, English newspaper The Guardian published an article ratifying that Puma was the “world’s first major company to put a value on its environmental impact”.
- Puma is also famous for improving positive environmental methods in its supply chain through financial incentives.
- PUMA signed a three-year contract to make kits for Valencia CF, in 2019.
- In 2020, PUMA declared a long-term agreement with the Dutch football club PSV Eindhoven.
- PUMA declared a manufacturing contract with Scottish football club Inverness Caledonian Thistle.
- Revenue: 5.5 billion EUR (2019)
Frequently Asked Q/A Relating Famous Shoe Brand
Q3: What are the three basic methods of shoe construction?
Ans: Cementing, Blake Welting, Goodyear Welting.
Q4: Who made the first shoe in the world?
Ans: Researches reveals that Egyptians started making shoes from woven reeds as early as 1550 BC. Used as overshoes, they were boat-shaped and had straps composed of long, thin reeds embraced by wider strips of the alike material. Shoes in this way were still being made as late as the 19th century.
Q5: How long should shoes last?
Ans: The goal of a logo is to deliver a visual description of a company brand. The logo design should be novel, give a powerful impact, be eye-catchy and leave a memorable impression